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The Lab

A multimedia design lab dedicated to

environmental communications.

With storytelling and design thinking at the core of our practice, we create content to inform, educate and excite! 
We believe that content should be accessible and relatable to all.

Whether you are looking to translate your research into effective visuals or visually communicate an important message that is both aesthetically appealing and easy to understand, we’ll tell your story! 

The Artist
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Pooja Gupta

Pooja is an artist with a focus on environmental communications, from Hyderabad, India. With a specialist interest in ecology and wildlife conservation, she uses storytelling and design thinking to develop multimedia content. Her hands-on approach to communicating conservation has taken her across the world to work on a wide spectrum of projects: from assisting on media workshops in the remote Peruvian Amazon to filming in the Maldives, and developing campaign media to protect the dugongs of the Andaman Islands. She collaborates with a range of experts across disciplines to make a positive impact in conservation. She is also the recipient of the Jackson Wild Emerging Filmmaker Summit Scholarship and 2020 Media Lab Fellow.

My journey so far:

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What we do

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We work with multiple mediums and formats! If you have an exciting project idea that fits the bill, we’d love to work with you!

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Design

Create communications
across print and screen media for specific audiences.

Illustration

Visualise complex
information into simple forms that tell layered stories.

Videos

Reveal compelling narratives and graphics through audiovisual journeys.

Photos

Capture dynamic moments and tell stories 

through sequential frames.

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Sqquential Art

Create narrative based illustrations to convey information

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Workshops

Curate and facilitate
educational workshops on
and off the field.

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 Interactive

Develop learning tools using multimedia storytelling to create experiences.

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 Talks

Engage diverse audiences
via multimedia presentations to inspire action.

Who supports us

The wide range of projects we engage with are backed by insights from experts in the field.
We couldn’t be more thankful for the advisory support we have at different stages of our process!

Mentors

How we work

We follow a thorough process with every project that we undertake.
Based on the needs of the project we start with research or somewhere in between!

Research

Intent &
Audience

Feedback
 

Brainstorm

Visualization

Story

Gap
Analysis

Process

Liz Smith,

Filmmaker and Impact Strategist

Co-Producer, YOUTH v GOV

Video

Rohan Arthur,

Scientific Advisor

Marine biologist,

Nature Conservation Foundation

Link

Clients

Who we work with

We have worked with a wide range of experts as well as organisations
without whom none of our work is possible.

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Testimonials

What Clients Say

In early 2019 I hired Pooja to design and illustrate an eBook of 70 wildlife stories, aiming to raise awareness, inspire conservation and drive social change. It's hard to imagine having done this project without Pooja as her ideas really brought the eBook to life. She created a series of creative line drawings that highlighted different species throughout the book and came up with a unique cover that captured the book's focus on wildlife and travel.

Despite working across several different countries and time zones and designing the 300-page book in just a few weeks, Pooja was always organized, proactive, positive and adaptable - making the process feel like a creative collaboration rather than work. I'd recommend her in a second to anyone looking to communicate about the environment, ecology, conservation, wildlife, etc. as she truly has a knack for bringing these topics to life.

- Kristi Foster (Head of Programmes at Conservation Careers)

Testimonial

Get in touch!

Contact
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